Privacy Policy

Last Modified: October 29, 2025

This Privacy Policy explains how Wendling Orthodontics ("Wendling Orthodontics," "we," "us," or "our") collects, uses, and discloses information when you visit https://www.wendlingortho.com/ (the "Site") or otherwise interact with us online. By using the Site, you agree to the practices described in this Privacy Policy.

Who We Are

Wendling Orthodontics
Doctors: Dr. Lisa Wendling and Dr. Jessica Perry

Flint Office
1100 S Linden Rd
Flint, MI 48532
Phone: 810-733-3410

Grand Blanc Office
210 Reid Rd, Suite 214
Grand Blanc, MI 48439
Phone: 810-214-3711

Privacy Contact (Preferred): tonya@wendlingortho.com

Mailing Address for Privacy Requests: Please use either office address above, Attn: Privacy Officer.

Grounds for Data Collection

We collect and process information to:

• operate, maintain, and improve the Site and our services;
  
  
• respond to inquiries and provide customer support;
  
  
• protect our legitimate interests (e.g., Site security, fraud prevention);
  
  
• comply with applicable legal, regulatory, and recordkeeping obligations.
  
  

By using the Site, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

Information We Collect

We collect two types of information from users of our Site:

1) Non‑Personal Information

This is information that does not identify you personally, such as aggregated usage data and technical details transmitted by your device, including browser type, operating system, general location inferred from IP address, language preference, access times, page views, referring pages, and on‑Site actions. We use this information to analyze and improve Site performance and user experience.

2) Personal Information

Personal Information is information that identifies you or can reasonably be linked to you. Depending on how you use the Site, this may include:

• Device/Network Information: IP address, general geolocation derived from IP, unique identifiers (e.g., cookie IDs), and interaction data related to your use of the Site.
  
  
• Contact Information (if you choose to share it): name, email address, phone number, and message content when you submit a contact form, request an appointment, or call us.
  
  
• Scheduling/Inquiry Details (if you choose to share them): preferred office, appointment dates, and other info you provide in free‑text fields.
  
  

Note on Health Information: Our general Site and contact forms are not intended for transmitting sensitive health information. Please do not submit protected health information (PHI) through unsecured web forms. If we need medical details, we will provide appropriate, secure options.

How We Collect Information

We collect information:

• Directly from you when you submit forms, call us, or otherwise communicate with us;
  
  
• Automatically through cookies and similar technologies when you use the Site (see Cookies & Analytics below);
  
  
• From service providers, such as analytics vendors that help us operate, secure, and improve the Site.
  
  

How We Use Information

We use information for purposes such as:

• Operating, maintaining, securing, and improving the Site;
  
  
• Responding to inquiries, scheduling requests, and customer support;
  
  
• Generating aggregate analytics to understand Site usage and improve content and navigation;
  
  
• Enforcing our terms and protecting our rights, users, and the public; and
  
  
• Complying with legal and regulatory obligations.
  
  

We do not sell your Personal Information. We also do not use third‑party advertising or retargeting cookies on this Site. The only tracking in use is Google Analytics.

Sharing of Information

We do not rent or sell your Personal Information. We may share information with:

• Service providers who perform services on our behalf (e.g., Site hosting, analytics, security) under contracts that limit their use of the information to the services provided to us;
  
  
• Authorities or other third parties when required by law or to protect our rights, safety, or property; and
  
  
• Successors in the event of a merger, acquisition, reorganization, or other corporate transaction.
  
  

Cookies & Analytics

The Site uses cookies and similar technologies to operate and improve functionality. Cookies are small files placed on your device that help the Site remember your actions and preferences.

Types of cookies on this Site include:

• Session cookies (temporary, deleted when you close your browser);
  
  
• Persistent cookies (remain for a set time to remember preferences);
  
  
• Third‑party analytics cookies (Google Analytics) to measure traffic and usage.
  
  

Google Analytics. We use Google Analytics to collect information such as how often users visit the Site, which pages they view, and referring pages. We use this data in aggregate to improve the Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site, along with cookie identifiers; it does not identify you by name. We do not combine Google Analytics data with information that directly identifies you.

You can learn more about Google’s practices here: https://policies.google.com/privacy and https://support.google.com/analytics/answer/6004245. To opt out of Google Analytics in your browser, you may install the Google Analytics Opt‑out Browser Add‑on: https://tools.google.com/dlpage/gaoptout.

Managing Cookies. Most browsers allow you to refuse or delete cookies. If you disable cookies, some Site features may not function properly.

Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the information and our legal obligations. We may de‑identify or aggregate data for longer‑term analytics.

Your Privacy Rights

Depending on your location, you may have rights such as to:

• access and obtain a copy of Personal Information we hold about you;
  
  
• request correction of inaccurate Personal Information;
  
  
• request deletion of your Personal Information;
  
  
• object to or request restriction of certain processing; and
  
  
• withdraw consent where processing is based on consent.
  
  

To exercise these rights, contact us at tonya@wendlingortho.com or by mail to Attn: Privacy Officer at either office address above. We may take reasonable steps to verify your identity before responding.

California Residents (CPRA/CCPA): We do not “sell” or “share” Personal Information as these terms are defined under California law, and we do not use or disclose sensitive Personal Information for purposes other than those permitted by law. California residents may exercise access, correction, and deletion rights using the contact methods above and may designate an authorized agent to act on their behalf.

EEA/UK Visitors (GDPR): If you are located in the EEA/UK, our lawful bases include consent, contract necessity, legitimate interests, and legal obligations. You also have the right to lodge a complaint with your local supervisory authority.

Data Security

We employ reasonable administrative, technical, and physical safeguards designed to protect Personal Information in our possession from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

If you visit the Site from outside the United States, please be aware that information we collect may be transferred to, stored in, and processed in the United States, where our and our service providers’ servers are located and where privacy laws may not offer the same level of protection as those in your jurisdiction.

Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect Personal Information from children under 13 without verifiable parental consent. If you believe a child has provided Personal Information to us through the Site, please contact us at tonya@wendlingortho.com so we can take appropriate steps.

Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no common understanding of how to interpret DNT signals, the Site does not currently respond to them. We continue to monitor industry and regulatory developments.

Third‑Party Links and Services

The Site may contain links to third‑party websites or services. This Privacy Policy does not apply to the practices of those third parties. We encourage you to review the privacy policies of any third‑party sites or services you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Modified” date and will be effective when posted. Your continued use of the Site after an update constitutes acceptance of the revised policy.

How to Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: tonya@wendlingortho.com
Phone: Flint: 810-733-3410 | Grand Blanc: 810-214-3711
Mail: Attn: Privacy Officer, Wendling Orthodontics, at either office address listed above.